International Sanitation
and Protection Suppliers
ISPS Full Marketing Campaign
Full Marketing Campaign & Packaging Design
Essential Health Public Operations Industry
June 2020 to November 2020
My Role: Multimedia Designer
Objective: A clear, trustworthy visual identity and communication system that helped ISPS reach businesses fast and position themselves as a reliable sanitation partner during a national health emergency.
“A Race Against the Virus and the Clock”
International Sanitation and Protection Suppliers (ISPS) launched at the height of the pandemic, when fear was high and trust was currency. They had zero digital presence but needed to reach businesses scrambling to meet government safety standards. I stepped in as their multimedia designer to build the brand from the ground up, fast.
Who they served:
• Primary: B2B companies in Metro Manila needing certified sanitation to stay operational
• Secondary: Homeowners (25–40) looking for science-backed disinfection through social media
The challenge:
• No existing brand, no visibility, no credibility
• Severe time pressure, marketing had to move as quickly as the crisis
• Limited access to suppliers during lockdown
• All packaging and print approvals done remotely
• Stakes were high: one mistake could undermine public trust
The mission:
Create a brand that looked credible, reassuring, and compliant, immediately.
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Insights & Strategy: “A Sanitation Brand Built in Real-Time”
Working closely with ISPS’ research and marketing team, we identified a core need: people trust what they can see.
Our strategy leaned into visibility, proof, and presence.
Key insights that shaped the direction:
• The pandemic made consumers hyper-visual, relying on digital proof of safety.
• Clear, on-site photography would strengthen credibility.
• “Sanitized by ISPS” stickers became silent endorsements, functioning as both compliance markers and brand advertising.
• Grocery gondolas helped reach homemakers who preferred at-home solutions.
Creatively, I positioned ISPS with a tone of calm, clinical clarity, clean visuals, informative communication, and real-world documentation aligned with the business need for trust and reach.
Behind the scenes: Food photography of Sari's new rice bowls.
Store-front sketch of signages and displays.
Behind the scenes: Food photography of Sari's new rice bowls.
Execution: “A Brand Designed to Reassure a Nation”
The workflow moved in rapid monthly phases, each aligned to demand and urgency.
Month 1 – Establish the B2B Presence
• Corporate brochures
• Service decks
• Initial brand identity rollout
These helped ISPS pitch sanitation services to businesses under pressure to reopen safely.
Month 2 – Build Digital + On-Ground Visibility
• Social media curation
• Safety education posts
• Gondola displays
• PPE designs
• Product packaging
• PR kits
This phase solidified brand awareness and reached homeowners.
Month 3 – Expansion Beyond Metro Manila
• Targeted social media ads
• On-site documentation of finished services
These assets strengthened legitimacy and supported regional expansion.
Month 4 – Multi-Location Rollout
• Storefront and facility signage
• Outdoor marketing materials
• Continuous digital updates
This phase positioned ISPS as a growing national sanitation provider.
Despite the urgency, everything was unified under one visual promise: clarity, safety, and documented proof.
Results: “From a Local Startup to a National Safety Partner”
The partnership delivered meaningful, measurable impact:
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Reached hundreds of businesses seeking government-compliant sanitation.
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Helped protect hundreds of thousands of Filipinos through consistent service communication as seen through social media posts.
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Expanded ISPS operations from Metro Manila to multiple regions across the Philippines.
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Built strong brand credibility during one of the most critical moments in recent history.
For me, it was a creative and personal milestone, building a brand that didn’t just sell, but genuinely safeguarded people when they needed it most.
