Medical Direct Clinic
Medical Direct Clinic Brand Launch & Digital Marketing
Brand Identity, Website Development & Social Media Campaign
Healthcare Industry
April 2021 to November 2021
My Role: Multimedia Designer, Website Designer & Social Media Manager
Objective: Our aim was to launch a strong, trustworthy brand identity that showcased the clinic’s modern facilities and attracted both medical practitioners and patients.
“The Race to Brand a Modern Premier Clinic Before Opening Day”
Medical Direct Clinic was an 8-month brand launch and digital rollout, building its identity, social presence, and website at the height of the pandemic’s uncertainty. As the multimedia designer and social media manager, I helped bring a new kind of “pandemic-proof” clinic to life.
The goal was straightforward but high stakes: earn the trust of two audiences at once, doctors looking for modern private practice spaces, and patients searching for a safe, reliable clinic experience.
Insights & Strategy: “Designing for Safety, Modernity, and Reassurance”
The clinic needed to look credible fast. With just a month to build the brand and no online presence to start from, the challenge was earning trust in a cautious, competitive healthcare space.
Research showed that post-pandemic audiences associate modern and up-to-date facilities with safety, so we leaned into the clinic’s cool-toned, clean interiors to create a refined and reliable visual identity. The strategy positioned Medical Direct Clinic as a premium, doctor-friendly clinic built for both in-person and online care, reflecting the new expectations of modern healthcare.
The Big Idea: A premiere clinic redefining modern medical care in the Philippines. Made for doctors, by doctors.
Draft peek: A study of the brand style guide for Medical Direct Clinic.
Execution & Creative Process: “Building a Brand That Feels Like Care”
Once the brand identity was locked in, we deployed across all touchpoints:
Branding & Identity
• Modern color system inspired by the clinic interiors
• Clean typography and layout rules to convey safety and order
• A visual language built on calm, clarity, and trust
Social Media & Campaign Rollout
• Facebook-focused strategy to target doctors and local patients
• Lookalike audiences centered in Quezon City
• Content pillars: facility features, doctor onboarding, patient education, and booking updates
• A consistent, calming tone rooted in reliability and accessibility
Website Development
• Designed to streamline patient flow: services, doctor directory, booking info
• Structured for clarity and ease, especially for mobile users
• Built to support the growing roster of specialties
This entire process unfolded in fast cycles, identity first, then synchronized rollouts across social and web to ensure consistency and recognition.
Results & Impact: “A Clinic That Filled Its Rooms and Its Purpose”
The launch attracted new doctors who began renting the clinic’s spaces, which expanded its overall offerings and allowed Medical Direct Clinic to cater to more specialties. This, in turn, brought in a steady flow of new patients. The brand identity, digital presence, and website worked together to position the clinic as a modern, safe, and trustworthy medical environment, fulfilling the client’s goals and establishing Medical Direct Clinic as a forward-thinking healthcare provider.
