Unarosa World Traveller
Unarosa World Traveller 2018 Campaign
Out of Home Advertising & Store-front Display
Fashion Industry
November to December 2018
My Role: Graphic Designer
Collaborators: Benj Billones - Marketing Director | Mel Ledesma - Marketing Associate
Objective: To elevate Unarosa’s World Traveller collection through a refined, nationwide campaign that positioned fashion as the destination, and the garments as the journey.
“The Campaign at Full Sail”
This project covered end-to-end campaign execution, from concept to physical rollout, across all Unarosa branches in the Philippines. As a freelance Graphic Designer, I was responsible for creating the complete suite of marketing materials: in-store visuals, out-of-home advertisements, 3D branch mockups, and the official World Traveller Collection Lookbook.
The challenge was scale and consistency. Each branch had unique spatial constraints, mall regulations, and visibility requirements, yet the campaign needed to feel cohesive, elevated, and unmistakably Unarosa.
Unarosa operates in the premium local fashion retail space, catering to upper-middle to upper-class women seeking refined, designer-driven pieces. Success meant creating a campaign that felt aspirational but restrained, allowing the garments, not the graphics, to tell the story.
Insights & Strategy: “Designing for Quiet Luxury”
The core insight was simple but strict: the clothes are the hero.
World Traveller wasn’t about loud visuals or trend-chasing aesthetics. It was about restraint, confidence, and taste, values that resonate deeply with Unarosa’s market. The strategy leaned into editorial minimalism, allowing customers to imagine themselves in the collection, not be distracted by design theatrics.
The visual system was intentionally pared back:
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Clean whites and soft greys
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High-fashion spacing and composition
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Emphasis on silhouette, texture, and craftsmanship
Every design decision reinforced Unarosa’s position as a refined local fashion brand with international sensibility, aligning brand perception directly with purchase intent.
Wireframe study and mockup for store display lightbox material.
Store counter backdrop study for Shang-ri La branch.
Execution: “Orchestrating a Nationwide Rollout”
Execution required precision as much as creativity.
I coordinated closely with:
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All Unarosa branches nationwide to gather storefront specs
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Mall administrators to comply with OOH placement and size requirements
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The internal marketing team to ensure visual consistency
Deliverables included:
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Storefront lightboxes and window displays
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Standee systems and board-ups
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Mall billboards and canvas signages
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3D mockups tailored per branch
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The World Traveller Lookbook, serving as both a style guide and in-store sales tool
Beyond design, I also liaised with suppliers to ensure accurate production, delivery, and installation, making sure the campaign translated flawlessly from screen to physical space.
Results: “Designed to Travel Well Across Every Store”
The campaign rolled out during November–December, capitalizing on peak holiday foot traffic, and it showed.
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The collection gained strong visibility across high-traffic retail locations
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In-store visuals elevated the perceived value of the pieces
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Out-of-home placements stood out without overpowering their surroundings
Most meaningfully, the project led to a continued two-year working relationship with Unarosa, proof that the campaign didn’t just perform, it built trust.
For me, this project was a personal milestone: managing a high-stakes, nationwide fashion campaign while maintaining elegance, control, and consistency at every touchpoint.